Crafting logos & identities that define your brand
Crafting logos
& identities that define your brand
Pixel-perfect designs to build
your brand story, together.
#F4F4F4
#F4F4F4
85+ Logo awards
150+ Publications
15 Interviews
85+ Logo awards
150+ Publications
15 Interviews
Proud collaborations with industry leaders
and 500+ more
and 500+ more
Trusted by 500+ brands
Empowered brands through
Empowered brands through exceptional identity design
exceptional
Identity Design
Here’s what my clients have to say about working together.
The logo Jeroen designed for our company TotalBookings is unique and perfect. He was able to get our idea down on paper perfectly. Extremely pleased with the work he did and I would definitely work with him again.
Rob van Apeldoorn
TotalBookings
Working with Jeroen was seamless. He seemed to understand what we were looking for in our logo, even though we had difficulty verbalizing it. We love our new logo, and we are so appreciative of the micro style guide he also provided us. We can't wait to use it during our rebranding. Thanks, Jeroen!
Abigail Shetler
Worth Medical Writing LLC
Easy to work with, polished, and timely. Total pro.
James Marks
Bonseq
Jeroen is the most talented and professional designer I’ve worked with! He listened closely, translated my vision into the perfect logo, and was mindful of my budget. Highly recommended!
Leila Muhaizen
Baklava
I’ve followed Jeroen on Instagram for years and admire his logo work. When we needed a new logo, he was my first choice. His clear communication and fast sketches led to a refined design with a fantastic result. I’d gladly work with him again.
Aitor Westerhof
Co-Founder @ GNA-Games
It was a wonderful experience working with Jeroen. He's clear in his communication and is very approachable. We quickly found the designs we liked and he was able to execute the project within two weeks. I would highly recommend Jeroen to everyone. Thank you Jeroen! :)
Tim Knook
EasyDeposit
Jeroen is one of the best brand designers I've ever had the chance to work with. We asked him to create a house of brands for our monitoring ventures and he simply nailed it. The brands he created are unique, coherent and timeless. I would definitely work with him again in the future if I have the opportunity.
Jasper van Elferen
Building Ventures
The logo Jeroen designed for our company TotalBookings is unique and perfect. He was able to get our idea down on paper perfectly. Extremely pleased with the work he did and I would definitely work with him again.
Rob van Apeldoorn
TotalBookings
Working with Jeroen was seamless. He seemed to understand what we were looking for in our logo, even though we had difficulty verbalizing it. We love our new logo, and we are so appreciative of the micro style guide he also provided us. We can't wait to use it during our rebranding. Thanks, Jeroen!
Abigail Shetler
Worth Medical Writing LLC
Easy to work with, polished, and timely. Total pro.
James Marks
Bonseq
Jeroen is the most talented and professional designer I’ve worked with! He listened closely, translated my vision into the perfect logo, and was mindful of my budget. Highly recommended!
Leila Muhaizen
Baklava
I’ve followed Jeroen on Instagram for years and admire his logo work. When we needed a new logo, he was my first choice. His clear communication and fast sketches led to a refined design with a fantastic result. I’d gladly work with him again.
Aitor Westerhof
Co-Founder @ GNA-Games
It was a wonderful experience working with Jeroen. He's clear in his communication and is very approachable. We quickly found the designs we liked and he was able to execute the project within two weeks. I would highly recommend Jeroen to everyone. Thank you Jeroen! :)
Tim Knook
EasyDeposit
Jeroen is one of the best brand designers I've ever had the chance to work with. We asked him to create a house of brands for our monitoring ventures and he simply nailed it. The brands he created are unique, coherent and timeless. I would definitely work with him again in the future if I have the opportunity.
Jasper van Elferen
Building Ventures
The logo Jeroen designed for our company TotalBookings is unique and perfect. He was able to get our idea down on paper perfectly. Extremely pleased with the work he did and I would definitely work with him again.
Rob van Apeldoorn
TotalBookings
Working with Jeroen was seamless. He seemed to understand what we were looking for in our logo, even though we had difficulty verbalizing it. We love our new logo, and we are so appreciative of the micro style guide he also provided us. We can't wait to use it during our rebranding. Thanks, Jeroen!
Abigail Shetler
Worth Medical Writing LLC
Easy to work with, polished, and timely. Total pro.
James Marks
Bonseq
Jeroen is the most talented and professional designer I’ve worked with! He listened closely, translated my vision into the perfect logo, and was mindful of my budget. Highly recommended!
Leila Muhaizen
Baklava
I’ve followed Jeroen on Instagram for years and admire his logo work. When we needed a new logo, he was my first choice. His clear communication and fast sketches led to a refined design with a fantastic result. I’d gladly work with him again.
Aitor Westerhof
Co-Founder @ GNA-Games
It was a wonderful experience working with Jeroen. He's clear in his communication and is very approachable. We quickly found the designs we liked and he was able to execute the project within two weeks. I would highly recommend Jeroen to everyone. Thank you Jeroen! :)
Tim Knook
EasyDeposit
Jeroen is one of the best brand designers I've ever had the chance to work with. We asked him to create a house of brands for our monitoring ventures and he simply nailed it. The brands he created are unique, coherent and timeless. I would definitely work with him again in the future if I have the opportunity.
Jasper van Elferen
Building Ventures
how i built Meaningful brands
how i built
Meaningful brands
Explore the strategy, creativity, and decisions behind my designs.
Placefully
View
Placefully
View
Placefully
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GNA Games
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GNA Games
View
GNA Games
View
Cyfrin Redesign Sub-brands
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Cyfrin Redesign Sub-brands
View
Cyfrin Redesign Sub-brands
View
De Nieuwe Gemeente
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De Nieuwe Gemeente
View
De Nieuwe Gemeente
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Creative Process
Here’s how i turn your vision
Here’s how i turn your vision
into your brand’s identity
into your brand’s identity
Step 1
Discovery
Understanding your
brand and goals.
Step 1
Discovery
Understanding your
brand and goals.
Step 2
Concept
Sketching ideas and
building a foundation.
Step 2
Concept
Sketching ideas and
building a foundation.
Step 3
Refinement
Reiteration
for perfection
Step 3
Refinement
Reiteration
for perfection
Step 4
Delivery
Providing a complete
scalable identity.
Step 4
Delivery
Providing a complete
scalable identity.
Step 1
Discovery
Understanding your
brand and goals.
Step 2
Concept
Sketching ideas and
building a foundation.
Step 3
Refinement
Reiteration
for perfection
Step 4
Delivery
Providing a complete
scalable identity.
Creative Process
My Step-by-Step Approach to Crafting Your Brand
Flexible Packages
Flexible Packages
Tailored To Your Needs
Tailored To Your Needs
Clear pricing, no surprises.
Clear pricing, no surprises.
2 spots available for Feb '25
2 spots available for Feb '25
2 spots available for Feb '25
3 logo concepts
3 revisions
Color palette
Basic Typography
All essential file formats
Delivery 3-4 weeks*
3 logo concepts
3 revisions
Color palette
Basic Typography
All essential file formats
Delivery 3-4 weeks*
3 logo concepts
3 revisions
Color palette
Basic Typography
All essential file formats
Delivery 3-4 weeks*
Premium Logo Package
Logo + Full Visual identity
Starting from
€5000
3 concept rounds
5 revisions
Color palette
Basic Typography
All essential file formats
Micro Style Guide
Delivery 4-5 weeks*
Premium Logo Package
Logo + Full Visual identity
Starting from
€5000
3 concept rounds
5 revisions
Color palette
Basic Typography
All essential file formats
Micro Style Guide
Delivery 4-5 weeks*
Premium Logo Package
Logo + Full Visual identity
Starting from
€5000
3 concept rounds
5 revisions
Color palette
Basic Typography
All essential file formats
Micro Style Guide
Delivery 4-5 weeks*
Request a Quote
Share your project details—goals, ideas,
and timeline—and I’ll send a clear budget and timeframe within 24 hours.
Fill in the form below, or email me directly with your project request.
Share your project details—goals, ideas, and timeline—and I’ll send a clear budget and timeframe within 24 hours.
Fill in the form below, or email me
directly with your project request.
Share your project details—goals, ideas, and timeline—and I’ll send a clear budget and timeframe within 24 hours.
Fill in the form below, or email me directly with your project request.
Hi, I am
Hi, I am
Jeroen van Eerden
Jeroen van Eerden
Jeroen van Eerden
Jeroen van Eerden
Where I make
my pizzas
Where I make
my pizzas
Your Designer
Cooky manager
Cooky manager
As a freelance logo and identity designer with over a decade of experience, specializing in creating meaningful
and timeless brand identities.
My work combines
technical precision with vibrant creativity to help businesses communicate their unique stories through cohesive and impactful visual designs.
13+
13+
Years of experience
500+
500+
Projects completed
450+
450+
Satisfied clients
6
6
Fortune 500 clients
15
15
Books & published works
2x
2x
LogoLounge annual trend feature
38
38
Behance project features
150+
150+
Features & Awards
5x
5x
Invited speaker at design events
Having collaborated with global brands like Google, Disney,
and Yahoo,
I bring expertise in crafting logos and
identities that resonate across digital and print media. My design process focuses on detail, scalability, and creating lasting impressions, ensuring every project exceeds client expectations.
When I’m not designing logos, you’ll find me in my backyard baking pizzas – my 7-year-old daughter loves bragging about how delicious they are! I’m also a hobby barista, brewing the perfect cappuccino at my home espresso bar. In my free time, I’m an avid wildlife photographer, with a special love for colorful Kingfishers near my home in Groningen. At 38, I’m all about enjoying life’s adventure!
Time For The Change
Let's Craft Your Perfect
Let's Craft Your Perfect Brand identity and story
Brand Identity
And Story
FAQ
Your Questions,
Answered.
How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?
FAQ
Your Questions,
Answered.
How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?
FAQ
Your Questions,
Answered.
How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?
FAQ
Your Questions,
Answered.
How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?
