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Building logos &
identities that last.

Crafting logos
& identities that define your brand

Your creative partner in
visual identity design.

Start your project

#F4F4F4

85+ Logo awards

150+ Publications

15 Interviews

85+ Logo awards

150+ Publications

15 Interviews

Proud collaborations with industry leaders

and 500+ more

Trusted by 500+ brands

Empowered brands through

Empowered brands through exceptional identity design

exceptional

Identity Design

Here’s what my clients have to say about working together.

Unique and perfect — he captured our idea flawlessly.
Rob van Apeldoorn
TotalBookings
He understood our vision — even when we couldn’t put it into words.
Abigail Shetler
Worth Medical Writing LLC
Easy to work with, polished, and timely. Total pro.
James Marks
Bonseq
The most talented and professional designer I’ve worked with.
Leila Muhaizen
Baklava
My first choice for a new logo — clear, fast, and fantastic.
Aitor Westerhof
Co-Founder @ GNA-Games
A wonderful experience — clear, approachable, and fast.
Tim Knook
EasyDeposit
One of the best brand designers I've ever worked with — he simply nailed it.
Jasper van Elferen
Building Ventures

The logo Jeroen designed for our company TotalBookings is unique and perfect. He was able to get our idea down on paper perfectly. Extremely pleased with the work he did and I would definitely work with him again.
Rob van Apeldoorn
TotalBookings
Working with Jeroen was seamless. He seemed to understand what we were looking for in our logo, even though we had difficulty verbalizing it. We love our new logo, and we are so appreciative of the micro style guide he also provided us. We can't wait to use it during our rebranding. Thanks, Jeroen!
Abigail Shetler
Worth Medical Writing LLC
Easy to work with, polished, and timely. Total pro.
James Marks
Bonseq
Jeroen is the most talented and professional designer I’ve worked with! He listened closely, translated my vision into the perfect logo, and was mindful of my budget. Highly recommended!
Leila Muhaizen
Baklava
I’ve followed Jeroen on Instagram for years and admire his logo work. When we needed a new logo, he was my first choice. His clear communication and fast sketches led to a refined design with a fantastic result. I’d gladly work with him again.
Aitor Westerhof
Co-Founder @ GNA-Games
It was a wonderful experience working with Jeroen. He's clear in his communication and is very approachable. We quickly found the designs we liked and he was able to execute the project within two weeks. I would highly recommend Jeroen to everyone. Thank you Jeroen! :)
Tim Knook
EasyDeposit
Jeroen is one of the best brand designers I've ever had the chance to work with. We asked him to create a house of brands for our monitoring ventures and he simply nailed it. The brands he created are unique, coherent and timeless. I would definitely work with him again in the future if I have the opportunity.
Jasper van Elferen
Building Ventures

how i built Meaningful brands

how i built
Meaningful brands

Explore the strategy, creativity, and decisions behind my designs.

Onday

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GNA Games

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Cyfrin Redesign Sub-brands

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De Nieuwe Gemeente

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View all projects

Start your project

Start your project

Creative Process

Here’s how i turn your vision

into your brand’s identity

Step 1

Discovery

Understanding your
brand and goals.

Step 1

Discovery

Understanding your
brand and goals.

Step 2

Concept

Sketching ideas and
building a foundation.

Step 2

Concept

Sketching ideas and
building a foundation.

Step 3

Refinement

Reiteration
for perfection

Step 3

Refinement

Reiteration
for perfection

Step 4

Delivery

Providing a complete
scalable identity.

Step 4

Delivery

Providing a complete
scalable identity.

Step 1

Discovery

Understanding your
brand and goals.

Step 2

Concept

Sketching ideas and
building a foundation.

Step 3

Refinement

Reiteration
for perfection

Step 4

Delivery

Providing a complete
scalable identity.

Creative Process

My Step-by-Step Approach to Crafting Your Brand

Flexible Packages

Tailored To Your Needs

Clear pricing, no surprises.

Need a more custom package that suits your project? Click here

Accepting new projects

Basic Logo Package

If you just need a logo

Starting at

€3.000

Start your project

3 logo concepts

5 revisions

Color palette

Basic Typography

All essential file formats

Delivery 3-4 weeks*

Basic Logo Package

If you just need a logo

Starting at

€3.000

Start your project

3 logo concepts

5 revisions

Color palette

Basic Typography

All essential file formats

Delivery 3-4 weeks*

Premium Logo Package

Logo + Visual identity

Starting at

€5.000

Start your project

3 concept rounds (multiple logos)

10 revisions

Color palette

Basic Typography

All essential file formats

Micro Style Guide

Delivery 4-5 weeks*

Premium Logo Package

Logo + Visual identity

Starting at

€5.000

Start your project

3 concept rounds (multiple logos)

10 revisions

Color palette

Basic Typography

All essential file formats

Micro Style Guide

Delivery 4-5 weeks*

Elite Identity System

Grow with your business

Starting at

€10.000

Start your project

Logo System

+10 revisions

Color palette

Typography

Graphics & Patterns

Style Guide

Delivery 5-7 weeks*

Elite Identity System

Grow with your business

Starting at

€10.000

Start your project

Logo System

+10 revisions

Color palette

Typography

Graphics & Patterns

Style Guide

Delivery 5-7 weeks*

Hi, I am

Jeroen van Eerden

Where I make
my pizzas

Your Designer

Cooky manager

As a freelance logo and identity designer with over a decade of experience, specializing in creating meaningful

and timeless brand identities.

My work combines

technical precision with vibrant creativity to help businesses communicate their unique stories through cohesive and impactful visual designs.

01 / INDUSTRY INVOLVEMENT

Design Jury

Serving as a jury member for LogoLounge, Indigo Design Awards, and LogoWave, contributing to the recognition of outstanding design.

02 / INDUSTRY RECOGNITION

Published & Recognized

Selected work featured in international design publications, books, and awards celebrating excellence in visual identity design.

03 / EXPERIENCE

20+ Years in Design

Two decades dedicated to creating distinctive logos and visual identities for businesses around the world.

Having collaborated with global brands like Google, Disney,

and Yahoo,

I bring expertise in crafting logos and

identities that resonate across digital and print media. My design process focuses on detail, scalability, and creating lasting impressions, ensuring every project exceeds client expectations.

When I’m not designing logos, you’ll find me in my backyard baking pizzas – my 8-year-old daughter loves bragging about how delicious they are! I’m also a hobby barista, brewing the perfect cappuccino at my home espresso bar. In my free time, I’m an avid wildlife photographer, with a special love for colorful Kingfishers near my home in Groningen. At 39, I’m all about enjoying life’s adventure!

identities that resonate across digital and print media. My design process focuses on detail, scalability, and creating lasting impressions, ensuring every project exceeds client expectations.

When I’m not designing logos, you’ll find me in my backyard baking pizzas my 9-year-old daughter loves bragging about how delicious they are! I’m also a hobby barista, brewing the perfect cappuccino at my home espresso bar. In my free time, I’m an avid wildlife photographer, with a special love for colorful Kingfishers near my home in Groningen. At 40, I’m all about enjoying life’s adventure!