Portfolio

Portfolio

Process

Process

Resources

Resources

Pricing

Pricing

About

About

Start your project

Start your project

Building logos &
identities that last.

Crafting logos
& identities that define your brand

Your creative (human) design partner.

Your creative (human)
design partner.

Start your project

Start your project

#F4F4F4

#F4F4F4

WHAT I BRING TO YOUR PROJECT

Independent Designer

Personal collaboration

Logo & Identity Specialist

Focused expertise

Working Worldwide

Based in the Netherlands

3 Design Juries

LogoLounge · Indigo · LogoWave

Published & Recognized

Books · Awards · Publications

20+ Years in Design

Experience & expertise

Proud collaborations with industry leaders

and 500+ more

Trusted by 500+ brands

Empowered brands through

Empowered brands through exceptional identity design

exceptional

Identity Design

Here’s what my clients have to say about working together.

  • Unique and perfect — he captured our idea flawlessly.

    Rob van Apeldoorn

    TotalBookings

    He understood our vision — even when we couldn’t put it into words.

    Abigail Shetler

    Worth Medical Writing LLC

    Easy to work with, polished, and timely. Total pro.

    James Marks

    Bonseq

    The most talented and professional designer I’ve worked with.

    Leila Muhaizen

    Baklava

    My first choice for a new logo — clear, fast, and fantastic.

    Aitor Westerhof

    Co-Founder @ GNA-Games

    A wonderful experience — clear, approachable, and fast.

    Tim Knook

    EasyDeposit

    One of the best brand designers I've ever worked with — he simply nailed it.

    Jasper van Elferen

    Building Ventures

  • The logo Jeroen designed for our company TotalBookings is unique and perfect. He was able to get our idea down on paper perfectly. Extremely pleased with the work he did and I would definitely work with him again.

    Rob van Apeldoorn

    TotalBookings

    Working with Jeroen was seamless. He seemed to understand what we were looking for in our logo, even though we had difficulty verbalizing it. We love our new logo, and we are so appreciative of the micro style guide he also provided us. We can't wait to use it during our rebranding. Thanks, Jeroen!

    Abigail Shetler

    Worth Medical Writing LLC

    Easy to work with, polished, and timely. Total pro.

    James Marks

    Bonseq

    Jeroen is the most talented and professional designer I’ve worked with! He listened closely, translated my vision into the perfect logo, and was mindful of my budget. Highly recommended!

    Leila Muhaizen

    Baklava

    I’ve followed Jeroen on Instagram for years and admire his logo work. When we needed a new logo, he was my first choice. His clear communication and fast sketches led to a refined design with a fantastic result. I’d gladly work with him again.

    Aitor Westerhof

    Co-Founder @ GNA-Games

    It was a wonderful experience working with Jeroen. He's clear in his communication and is very approachable. We quickly found the designs we liked and he was able to execute the project within two weeks. I would highly recommend Jeroen to everyone. Thank you Jeroen! :)

    Tim Knook

    EasyDeposit

    Jeroen is one of the best brand designers I've ever had the chance to work with. We asked him to create a house of brands for our monitoring ventures and he simply nailed it. The brands he created are unique, coherent and timeless. I would definitely work with him again in the future if I have the opportunity.

    Jasper van Elferen

    Building Ventures

how i built Meaningful brands

how i built
Meaningful brands

Explore the strategy, creativity, and decisions behind my designs.

onday key visual

Onday

View

GNA Games

View

Cyfrin Redesign Sub-brands

View

De Nieuwe Gemeente

View

View all projects

View all projects

Start your project

Start your project

Start your project

Start your project

Creative Process

Here’s how i turn your vision

Here’s how i turn your vision

into your brand’s identity

into your brand’s identity

Step 1

Discovery

Understanding your
brand and goals.

Step 2

Concept

Sketching ideas and
building a foundation.

Step 3

Refinement

Reiteration
for perfection

Step 4

Delivery

Providing a complete
scalable identity.

Step 1

Discovery

Understanding your
brand and goals.

Step 2

Concept

Sketching ideas and
building a foundation.

Step 3

Refinement

Reiteration
for perfection

Step 4

Delivery

Providing a complete
scalable identity.

Creative Process

My Step-by-Step Approach to Crafting Your Brand

Flexible Packages

Flexible Packages

Tailored To Your Needs

Tailored To Your Needs

Clear pricing, no surprises.

Clear pricing, no surprises.

Need a more custom package that suits your project? Click here

Accepting new projects

Accepting new projects

Accepting new projects

Hi, I am

Hi, I am

Jeroen van Eerden

Jeroen van Eerden

Jeroen van Eerden

Jeroen van Eerden

Where I make
my pizzas

Where I make
my pizzas

Your Designer

Cooky manager

Cooky manager

As a freelance logo and identity designer with over a decade of experience, specializing in creating meaningful

and timeless brand identities.

My work combines

technical precision with vibrant creativity to help businesses communicate their unique stories through cohesive and impactful visual designs.

01 / INDUSTRY INVOLVEMENT

Design Jury

Serving as a jury member for LogoLounge, Indigo Design Awards, and LogoWave, contributing to the recognition of outstanding design.

02 / INDUSTRY RECOGNITION

Published & Recognized

Selected work featured in international design publications, books, and awards celebrating excellence in visual identity design.

03 / EXPERIENCE

20+ Years in Design

Two decades dedicated to creating distinctive logos and visual identities for businesses around the world.

Having collaborated with global brands like Google, Disney,

and Yahoo,

I bring expertise in crafting logos and

identities that resonate across digital and print media. My design process focuses on detail, scalability, and creating lasting impressions, ensuring every project exceeds client expectations.

When I’m not designing logos, you’ll find me in my backyard baking pizzas my 9-year-old daughter loves bragging about how delicious they are! I’m also a hobby barista, brewing the perfect cappuccino at my home espresso bar. In my free time, I’m an avid wildlife photographer, with a special love for colorful Kingfishers near my home in Groningen. At 40, I’m all about enjoying life’s adventure!

Time For The Change

Let's Craft Your Perfect

Let's Craft Your Perfect Brand identity and story

Brand Identity

And Story

Start your project

Start your project

Start your project

Start your project

FAQ

Your Questions,
Answered.

How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?

FAQ

Your Questions,
Answered.

How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?

FAQ

Your Questions,
Answered.

How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?

FAQ

Your Questions,
Answered.

How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?

FAQ

Your Questions,
Answered.

How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?